01
Fractional sales
I work as your part-time salesperson and sales lead. I build the target list, run outbound, take the calls, close the deals and report pipeline to you every week. You get an experienced closer without the full-time hire.
for founder-led businesses
a sales lead without the full-time hire
I prospect, call and close for founder-led companies and I build the tools and automations underneath.
you're still the one selling
Most founder-led companies win their first customers on the founder's own calls and relationships. You are the best salesperson in the building and the person with the least time to sell. I help you build a repeatable playbook that scales.
work with me
five ways to work together
Start with whichever currently fits; custom packages also available.
02
Vendor management
I broker compute for AI teams: tell me what GPUs you need and I compare the providers and introduce you to the right one. I also handle the rest of your stack: renewals, contract negotiations, cutting unused seats and taking the vendor calls off your plate.
03
Revenue operations and AI automations
I set up the system behind the selling: your customer database (CRM), outreach tools, call queues, email sequences, reporting and the AI automations that take repetitive work off your desk. When I hand it over, it runs without me.
04
Get found in AI
When a buyer asks ChatGPT, Claude, Gemini or Perplexity what to buy or who to hire, your company comes up or it doesn't. I make sure it does, for product brands and service businesses alike.
05
Advisory sessions
For founders who are building tech themselves and need an experienced (human!) thinking partner to ideate and plan with.
If you are not sure which one fits, book a call and we will work it out together.
about
I work part time as a sales lead for founder-led companies. I build the target list, help with messaging and ICP, run outbound and build early pipeline. I also design and build your revenue system: CRM, outreach tools, call queues, reporting and the GTM AI automations. I can manage your software vendors too, cut the seats nobody uses and take the calls so you do not have to.
I work with founders who are still their company's main businessperson and have the least time to spend on revenue, across a range of businesses, from B2B startups to agencies and even DTC brands. Before this I spent fourteen years in revenue teams at software companies, most recently Databricks, before that Netlify, where I was the first enterprise sales hire, and Zendesk. I have been building pipeline from scratch since 2012.